Building a Photo Magazine Reaching Over A Million: Interview with Camerapixo Founders

Camerapixo Photo Magazine

I enjoy sharing the work and wisdom of inspiring photographers that have expanded my horizons… but not as much as Artur and Anetta, founders of one the coolest photo publications on the Internet. Reaching over a million people, not only do they do a great job creating worthwhile content and promoting brilliant photographers, they’ve created a unique model for how to start a magazine a that others would do well to follow. ~Andrew

The 411

Artur and Anetta HellerNames: Artur Heller & Anetta Heller
Occupation: Publisher, graphic designer, parent
Location: Europe / Home for us is where we are
Key Links:

Favorite Color:

  • Artur: Orange
  • Anetta: Green

Describe yourself in three words:

  • Artur: Restless and Creative
  • Anetta: Friendly and Passionate Explorer

Hidden Talents:

  • Artur: Drawing
  • Anetta: Painting

Irrational Fears:

  • Artur: Hate, envy, intolerance
  • Anetta: Limits and ignorance


Andrew: So, where did the idea to start a magazine come from?

Artur & Anetta: The idea to start a magazine came from our needs. We have always been passionate about photography. There was always something to photograph and we have been fortunate to live in different beautiful places. Sharing these photos with people was a great idea. The idea came naturally as a part of our life to do something we really love. Simple as that. Finally, being abroad for many years has given us the chance to meet people of different nationalities and with many talents.

The concept of running our own magazine was there for a long time. Artur had previous experience with leading newspapers in Chicago and Boston and being a graphic designer. As a part-time photographer, he was always hungry for new ideas and projects. When the time was right we simply grabbed the chance and “glued” our passion for photography and graphic talents together. An online magazine is available for everyone and it is such a perfect way to interact with readers through social media.

Camerapixo Photo Magazine

Andrew: Ideas are one thing, but making them reality is another. Talk to us a bit about the process of bringing Camerapixo to life as a real business.

Artur & Anetta: It all started as a photographer’s directory and with group photowalks. The magazine was just “learning how to walk” and it was very inspiring to learn what photographers expect from their audience. We wanted to present photography in a way that caught people’s attention and made them appreciate the image. We are a team of two. However, photographers who get published and our dedicated readers are also a part of our team. We are people’s people and love to spread our passion and good energy.

Since this is a free magazine, we aim for sponsors and paid adds that will help us to keep the magazine up and running. We want to keep Camerapixo available for everyone, since there is not much reading but simply great photography to admire. We’d like to develop the magazine in several directions, from the presentation, to workshops and information. We are currently in discussions with several partners, photography schools and portals associated with photographers.

Create for passion first and then see what happens.

Andrew: When getting Camerapixo off the ground, what are some things you think you did right and some things you would do differently?

Artur & Anetta: Publishing an English version of Camerapixo from the first issue would be something we would do different. For the rest we are very happy with the results. When things are done with passion and happiness, you get a truly meaningful and amazing result.

Camerapixo Photo Magazine

Andrew: For talented photographers visiting your site, how does the process of getting published in Camerapixo work? Can anyone get published?

Artur & Anetta: Everyone is invited and may submit photos for a review. We have presented the work of non-professional photographers whose work was simply stunning, and many very talented professionals have trusted us with their images. We are also adding more options for those with occasional great images to publish one hot shot in a special section of the magazine.

Andrew: What role does social media play in your business?

Artur & Anetta: Social media is something we couldn’t do without. It allows our dedicated and new readers to keep in touch with us and to share the news and comments about the magazine. Social media has helped us tremendously in spreading the word about Camerapixo. It’s all word of mouth from very satisfied published photographers whose work was noticed by a much wider audience. In today’s world we often interact with people via social media as this is the fastest way until new technology, such as teleportation, is in use hahahhah:)

Camerapixo Photo Magazine

Andrew: Now, with a solid following, how do you see Camerapixo growing in the future? Anything exciting on the horizon for fans to anticipate?

Artur & Anetta: All ideas come very spontaneously and we try to realize them as quickly as possible. Photography eBooks are the main topic that we would like to grab people’s attention with. There is a big chance that we will open a gallery for photographers, and special profiles for photographers to promote them even stronger and to display their work. At the moment, we are thinking of opening our own gallery, the location is yet unknown. Photography workshops in different parts of the world are in the mix too. We will inform all registered readers of more details. And just to remind you, the registration is free and takes only a few seconds.

Andrew: Finally, what advice would you give to someone looking to start their own online publication?

Artur & Anetta: Create for passion first and then see what happens. It’s not that easy to create your own publication. You need a mass of time, great ideas and, above all, boundless creativity. The urge to create is something you’re born with. By the way, we would like to thank all those who contributed to the development of the magazine and all those who help to propagate info about the magazine. We welcome cooperation of all kinds.

Andrew: Thank you both for a look behind the scenes at your work!

Artur & Anetta: Thank you Andrew. Satisfaction and appreciation for the Magazine is our best reward and motivation to continue.

Camerapixo Photo Magazine

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9 Responses to Building a Photo Magazine Reaching Over A Million: Interview with Camerapixo Founders

  1. vida vacations February 6, 2013 at 1:25 am #

    Undeniably believe that that you stated. Your favourite reason seemed to be on the net the simplest factor to bear in mind of. I say to you, I certainly get annoyed at the same time as people consider worries that they just do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks

  2. Liz Tererk July 19, 2012 at 3:58 am #

    Thank you for sharing these professional photographers. You really inspire me on my photography. I enjoy reading your post and I love it.

  3. Hannah Walker July 6, 2012 at 7:45 am #

    These two couple are helping each other to achieve their dream. They are so inspirational to me. Thanks for sharing this interview.

  4. Marilyn Djema May 29, 2012 at 2:25 am #

    I am really inspired by this interview. I am ‘young’ in the field of photography and I am aspiring to reach greater heights just like Artur and Anetta. They are so talented.

  5. Marnie Byod May 24, 2012 at 10:45 pm #

    Great looking Mag. Artur Heller & Anetta Heller are very talented and I love to know them both. By the way thanks for sharing about this couple, they serves as an inspiration.

  6. Regina May 24, 2012 at 12:59 pm #

    Such a talented couple! I’ve just checked their images and they are all really beautiful! Thanks for posting this great interview, the story of these two is really inspiring!

  7. A.Barlow May 21, 2012 at 1:02 pm #

    They do have a very clean looking mag. I like it. Nice interview here.


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